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Open Minds. Open Hearts. Open for Business.
Project type
Event Design, Branding, Marketing Campaigns, Collateral
Date
2022
Location
Tel Aviv, Israel
Role
Senior Graphic Designer
In 2022, as the world emerged from the restrictions of COVID-19, the Global Wellness Summit (GWS) convened in the vibrant city of Tel Aviv, Israel, where innovation and ancient cultures converge on the Mediterranean Sea.
Our creative campaign and theme, "Open Minds. Open Hearts. Open for Business," were born from a period of profound change. We focused on the latest thinking in health and wellness while celebrating the host destination's rich culture through art, music, and social activities. The theme emphasized the importance of openly addressing global challenges and providing solutions that can drive real change.
The 2022 GWS in Tel Aviv served as a compelling and provocative exploration of cutting-edge businesses in the health and wellness sectors. It inspired global leaders to embrace openness, recognizing that health, wellness, and resilience have become more critical than ever. Our imagery captured the many layers of Israel—a country in constant motion, bold, warm, multi-cultural, connected, and flowing.
